IMPACT REPORT

The Impact Report is San Diego Humane Society's version of an annual report. So often, these documents can be dry and boring, full of statistics and data that can leave the reader uninterested in even looking at the imagery. We decided to make the adorable animals of the Humane Society the heroes of the report by photographing them alongside an easel to highlight the accompanying statistics. The final touch was a call-out for each animal, providing the reader with information on their adoptive status.